Name, Image, and Likeness (NIL)
What is NIL?
On June 30, 2021, the Division 1 Board of Directors approved a Name, Image, and Likeness (NIL) policy. This new policy allows all NCAA D1, D2 and D3 student-athletes to be compensated for their NIL, regardless of whether their state has a NIL law in place or not.
Historically, college athletes were not allowed to earn money from their athletic fame, as the National Collegiate Athletic Association (NCAA) maintained strict amateurism rules that prevented athletes from receiving compensation beyond scholarships and stipends.
However, in recent years, there has been a growing movement and legal challenges advocating for college athletes’ right to capitalize on their own NIL. The argument is that athletes should be able to benefit from their popularity and marketability, just like any other student. This has led to changes in regulations and laws in various states and at the federal level.
As laws continue to develop and the landscape of NIL evolves, the regulations that govern athletes and agents are slow to adjust. Currently there are no specific NCAA regulations that require NIL agents to undergo background checks before working with NCAA/Youth Athletes.
NIL for Athletes
When Student-Athletes are considering partnerships with Name, Image, and Likeness (NIL) Agencies it is important to choose an Agency that can be trusted.
The benefits of a vetted NIL Agency include:
Working with a Vetted Agency is a vital step for student-athletes to safeguard their brand, reputation, and audience trust. By doing so, student-athletes can make informed decisions that lead to successful and mutually beneficial collaborations while avoiding potential pitfalls.
NIL for Agencies
It’s not just the athletes that take on risk when partnering with an NIL Agency. The agents themselves must also be cognizant of the risks that the athletes and their sponsorships bring to the business.
Certifying your Agency brings an extra level of security and trust to your business, your agents, and your athletes.
Sutton recommends vetting your agents, your athletes, and your sponsorships to create a strong foundation that your clients can trust.
Sutton's Vetting Program
Vetting your Agency
Sutton will run a comprehensive Due Diligence investigation on your entire organization and provide your business with our Sutton Certification. Our certification demonstrates to your clients and sponsors that your business is transparent, honest, and trustworthy.
Vetting your Athletes
Performing a background check on your student-athletes provides your agency with better candidates. Social media screenings and criminal record searches are easy ways to identify better candidates and protect your brand.
Vetting your Sponsors
Due Diligence checks on sponsorship companies help student-athletes and agencies make informed decisions, protect their reputation, maintain ethical alignment, and ensure a successful and mutually beneficial collaboration. It’s essential to conduct these checks in a thorough and ethical manner, using reliable sources and information.
College and Universities
Colleges and Universities, along with their collectives, should have the ability to proactively assist student-athletes in developing and creating NIL activity. The development of NIL assistance within the schools allows athletic departments to oversee their student-athletes in a hands-on environment and provide resources that the students may not receive from outside sources.
How Colleges and Universities benefit from Sutton Vetting:
Safeguard Your Future With Sutton's NIL Services
Whether you’re an athlete or an agency, get in touch with Sutton Associates to find a Name, Image, and Likeness (NIL) solution that best fits your needs.